Digital Media, Hughes PR, Video, YouTube

Music content in videos: Royalty free Vs. copyright

Watch this short video describing the advantages of using royalty free music content for your videos.

 

Hughes Public Relations, based in Adelaide, South Australia, is a communications and PR consultancy with proven and extensive experience in publicity and media relations, issues management, crisis management, digital media and social media strategy and implementation, community consultation, event management, media training, publications and strategic problem solving. Find out more.

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Digital Media, Hughes PR, Marketing, Social media, Video

Content marketing – buzz word or required tactic?

Jamie Hershman writes…

With above the line marketing becoming less effective at reaching audiences that have “zoned out”, marketers are now increasingly utilising content marketing to re-engage with their target audiences.

Content marketing is a technique of creating and distributing relevant and valuable content to attract, acquire, and maintain a clearly defined and understood target audience – with the objective of driving profitable customer action.

It is the art of communicating with an intended audience – without selling.

The goal of content marketing is to consistently provide relevant information to the target audience that can change or enhance their behaviour in your favour. It is an ongoing process that is best integrated into an overall marketing strategy.

According to Roper Public Affairs, 80% of business decision-makers prefer to receive company information in a series of articles versus advertisements. Buyers aren’t looking for you to sell to them—they prefer information that answers their questions or fills a void. Buyers are getting information from case studies, company blogs, infographics, industry news, and other content-driven sources.

An organisation that conducts clever content marketing is Lorna Jane (fitness wear for women). The standalone Move Nourish Believe website acts as the brand’s content centre – it presents articles of relevance to their target audience – covering topics like skincare, healthy eating and motivation, as well as videoshealthy recipes and forums. All of this serves to create a conversation and sense of community with its target audience, allowing both the company and the audience to benefit.

The ‘Content Marketing in Australia: 2013 Benchmarks, Budgets and Trends’ report was released earlier this year by the Content Marketing Institute and ADMA. Some of the major findings included:

  • 96% of marketers use content marketing;
  • 25% of budgets are allocated to content marketing;
  • 61% of Australian marketers plan to increase their content marketing budget over the next 12 months;
  • 57% of companies outsource content creation.

View the full report here.

How does your company’s content marketing program compare?

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Which stage is your business at in the above content marketing model developed by the ADMA?

Content marketing may be an often misunderstood buzz word, but as you can see it is becoming a more relevant tactic to marketers in both the digital and physical environment in order to attract, retain and grow their customers.

Hughes PR is a communications and public relations consultancy with proven and extensive experience in publicity and media relations, issues management, crisis management, digital media and social media strategy and implementation, community consultation, event management, media training, publications and strategic problem solving. Find out more.

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Digital Media, Hughes PR, Marketing, Media, Public relations, Social media, Video, YouTube

What is a VNR?

When talking about video for business often the phrase VNR comes up in conversation. In this video blog post, Hughes PR’s Digital Video Production Manager explains exactly what it is and how you can use video news releases to benefit your business.

Watch more of our online videos on our YouTube Channel.

Hughes PR is a communications and public relations consultancy with proven and extensive experience in publicity and media relations, issues management, crisis management, digital media and social media strategy and implementation, community consultation, event management, media training, publications and strategic problem solving. Find out more.

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Digital Media, Hughes PR, Video, YouTube

Standard versus DSLR Video Production

Watch Hughes PR’s Digital Video Production Unit Manager Lyndal Redman‘s latest video blog showing the technical differences between standard versus DSLR video production.

Watch more of our online videos on ourYouTube Channel.

Hughes PR is a communications and public relations consultancy with proven and extensive experience in publicity and media relations, issues management, crisis management, digital media and social media strategy and implementation, community consultation, event management, media training, publications and strategic problem solving. Find out more.

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