Jamie Hershman writes…
It’s fair to say that at one time or another, every blogger reaches burnout. Check out these handy tips for beating burnout with your company blog.
- Find inspiration
One of the keys to successful blogging is a clearly defined niche. We find that knowing what’s happening within the communications / marketing sphere as well as in specific client industries and in current affairs, helps us to create relevant, quality content. We start by looking at our favourite blogs, reading news sites and examining social media – basically, if it has anything to do with us, our clients or current news, we’re on top of it.
- Get personal
Exposing yourself to new opportunities, can go a long way towards keeping you inspired. We find that regular networking as well as meeting personally with clients and other key stakeholders (rather than just relying on phone, email and social media) is often a great place to find inspiration.
- Give yourself a break
Every now and again you will need to take a break. Powering down and rebooting sounds simple enough, but forcing yourself to do it occasionally, can be challenging. Our advice – Just do it! You’ll come back recharged and with a few ideas up your sleeve.
- Invite some ‘friends’ to collaborate
Often your followers or friends (your biggest advocates) will have great content, but no platform to publish. By partnering with them to create a new post it can often be a win-win.
- Use the flood to make the drought easier
There are times when you are just ‘on’ and the great content is flowing. Rather than posting all of it in a huge rush, hold back some of the less time sensitive posts. These can always be used when your creative reservoir has dried up. Make sure you give them a final edit before posting at a later date – they still need to be authentic and relevant to the time they are posted.