Hughes PR, Social media

Seven reasons why I use Flickr

Now the world gets to see Tim's bright tie, not just us

I read with interest this week a New York Times article about the future of photo sharing site Flickr.

The article highlights that Flickr is under threat from social networking site Facebook, which allows users to upload an infinite amount of photos and effortlessly share them with their friends and family.

The piece argues that Flickr is seen as a website exclusively for photographers, and says “where Flickr is faltering is with people who want to store and share more mundane snapshots”.

From reading this article, one would wonder why people use Flickr at all, when Facebook is seemingly more accessible – and free.

Personally, I’ve used Flickr for over two years to house a personal project that I call, creatively and originally, “Photo of the Day”. I pay a small amount each year to be a “pro” user of Flickr (they also have free accounts, for anyone who wants to sign up).

As recognition of my photo of the day project has grown amongst my friends and family, I have had a few of them ask me why I don’t post my Photo of the Day on Facebook. Then I would be able to tag them in photos, they argue, and they would be able to comment on the photos.

So when my dad asked me this recently, I gave him a bullet point list as to why I choose Flickr over Facebook for my photo of the day:

– The Picnik editing tools within Flickr allow to you edit your photos, within your Internet browser, at the time of posting. You can take out red eyes, alter exposure, crop the photos, and much more. No special software is required and it’s very user friendly.

– I’m able to tag the location of where the photos were taken. I do this for all photos, except for those that I have taken at home. I love this feature. I can then go to the map and see other photos that people have taken at the same location. Perfect for browsing photos of the most picturesque location in all of South Australia, the ruined jetty at Port Willunga. (And here’s my much more mundane shot of the same location.)

– You can search within your photostream using keywords or location. And everyone else’s photostream, for that matter (providing they’ve set the appropriate permission settings).

– Photos are saved at high resolution… and small, medium and large, while it’s at it.

– I can import photos easily into a photo printing website (Snapfish) to create an end of year photo book. They transfer between the websites easily, no downloading, saving and then uploading required.

– Facebook is a walled garden. While only my “friends” on Facebook can view my photo albums, anyone can view my “Photo of the Day”. This includes my husband, a web designer who refuses to use Facebook because he’s still angry that he didn’t think of it first.

– For Pro users, statistics are available for each and every photo. This allows me to marvel at the seemingly inexplicable phenomenon of my photo of my television playing a 1980s Denise Austin workout video being my most viewed photo of the day.

And why should our clients use Flickr? For the same reasons as to why I use it for myself. Businesses that post their photos on Flickr allow clients, journalists and the general public to access a database of high resolution photos, they can do simple editing within their browser with no other software required, view photo statistics and become part of a community of thousands of people that want to share their photos with the world.

Check out the Hughes PR Flickr at http://www.flickr.com/photos/hughespr/

Hughes PR is a communications and public relations consultancy with proven and extensive experience in publicity and media relations, issues management, crisis management, digital media and social media strategy and implementation, community consultation, event management, media training, publications and strategic problem solving. Find out more.

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5 thoughts on “Seven reasons why I use Flickr

  1. An even more cogent reason for using Flickr is that it doesn’t take ownership of your photos like Facebook does – it explicitly states that your photos are entirely yours. This is particularly important for professionals and commercial orgs who might want to publis photos. Flickr also allows flexibility to license your photos as you see fit: all rights reserved through to Creative Commons 0 (public domain). And because Flickr isn’t a walled garden, Google can index your photos too, so they’re more easily found (so you might want to choose what you publish carefully 🙂 )

  2. You can tag your photos (as you mentioned) with keywords, but you can also allow others to tag them – useful for “crowd” photos like conferences, events etc. Also ALL the privacy/licensing/tagging options can be set on individual photos – very flexible.

  3. Kate says:

    Thanks Ric, I agree that the flexibility of how you can display your photos and to whom is fantastic. Something I didn’t mention of course is Flickr groups – another great feature that I’ve just starting to enjoy using in recent months. Glad to hear you’re a Flickr fan too!

  4. There’s more! Advanced search in Flickr allows you to find photos that are licensed for re-use (various Creative Commons levels), giving you access to a LOT of photos you can use for a whole raft of things (I’ve had a couple of my photos re-used that way)

  5. Pingback: Is Flickr still relevant in today’s social media mix? « Hughes Public Relations – Adelaide

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