Facebook, Hughes PR, LinkedIn, Social media, Twitter

Social media: your NY resolution?

Is 2011 the year your business begins using social media?

There’s been speculation that 2010 was the year business continued to experiment with social media and that next year, business will get serious about a social media strategy.

In November this year, Nucleas Digital Strategy released its Digital State of the Nation report, following “82 candid interviews with senior Australian marketers”. It was reported that “overwhelmingly senior marketers have ‘digital marketing strategy’ on their agenda for this financial year (2010-11)”.

Happy New Year!

Happy New Year!

Smedia claims that “2011 will provide a defining moment for the mass-scale adoption of social media and social analytics (aka socialytics) in the business world”.

And eMarketer has predicted there will be a significant uptake next year, saying “four in five US businesses with at least 100 employees will take part in social media marketing” .

Here in South Australia, more businesses are using social media to support their communication programs. At Hughes Public Relations, we’ve helped Beerenberg continue its wide use of social media; we’ve assisted Crowne Plaza Adelaide to grow a healthy engagement with the Adelaide marketplace; we’ve helped Cool Rules delve into the social media world which included its highly popular YouTube video; and Omni Sparkling has built a vibrant Facebook community. Behind the scenes, we’ve advised many other clients on social media strategies and now include social media as a component of clients’ communications plans. We’ve also made social media presentations to audiences in their hundreds.

And at Hughes PR, we do have our own digital strategy. For some time, we’ve also been using social media across a variety of platforms – Twitter, YouTube, FlickR and now this blog. Internally, we’ve used Yammer  and also have a private Facebook group. (Of course, digital consultants Michelle Prak and Jenny Clift test and use a myriad of different platforms every day).

Our social media profiles all have a different objective. But, as an Adelaide PR agency, our overriding purpose is to ensure we know how these platforms work, we understand these online communities, and we’re able to provide some sound advice to clients.

Are you interested in using social media? Is it your New Year’s resolution? Ask us how to begin …

Hughes PR is a communications and public relations consultancy with proven and extensive experience in publicity and media relations, issues management, crisis management, digital media and social media strategy and implementation, community consultation, event management, media training, publications and strategic problem solving. Find out more.

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Hughes PR, Public relations, Social media

Australian PR/social media blogs

We’ve been reading blogs related to this one for some time now and we’d like to share them with you.

Below is a list of our favourite Australian public relations/social media blogs in alphabetical order.

Our criteria for their inclusion, apart from being Australian and about PR/social media, is that they are current and updated pretty regularly.

It’s also interesting to see if these bloggers use Twitter because people are more likely to interact using Twitter than comment on blogs so Twitter details have also been included. By the way you can follow Hughes PR on Twitter also.

Blog Twitter
Dennis Rutzou Public Relations – a mixture of PR and social media posts. @DennisRutzouPR
Digital Marketing Lab – an Australian hub for digital thought leadership, trends and statistics and practical advice to enable marketers to effectively exploit the digital channel. Written by Teresa Sperti, Head of Marketing & Technology for http://www.realestateView.com.au. @DigitalMLab
Edelman – sharing all things PR, digital and online. @EdelmanAust
eGovAu – eGovernment and Gov 2.0 thoughts and speculations from an Australian perspective. Written by Craig Thomler. @craigthomler
Encoder PR – Topics include news, research and insights into public relations and digital/social media. Written by Encoder PR staff. @EncoderPR
FrankVizeum – a media company that writes about how the digitisation of media has fundamentally affected the way that every brand relates to consumers. @FRANkVizeum
Hothouse – reviews of the latest digital trends, discussion about interactive marketing, industry commentary, links to regular podcast interviews with digital thought leaders, and news about latest projects. @Hot_House
Mumbrella – everything under Australia’s media & marketing umbrella – including PR. Editor, Tim Burrowes. @Mumbrella
Life. Then Strategy – Mark Pollard, Strategy Director at McCann Sydney does brand and digital planning for clients. He started the blog about strategy and life because he wanted to write more. @MarkPollard
My Social Media Policy – Social media issues in the workplace. Written by Vivienne Storey, the General Manager of BlandsLaw, a boutique law firm specialising in Employment Law.
Public relations and managing reputation – thoughts and resources on public relations, marketing and social media. Written by Craig Pearce. @commaim
PR Warrior – News and views on all things public relations, marketing & communications and social media. Written by Trevor Young, employed at Edelman Australia. @trevoryoung
Social network by Laurel Papworth – Laurel writes about the business of social media, online communities and social networks. @SilkCharm

 

I don’t see this list as definitive by any means and hope to periodically update it. If you know of any that should be included please let us know.

Hughes PR is a communications and public relations consultancy with proven and extensive experience in publicity and media relations, issues management, crisis management, digital media and social media strategy and implementation, community consultation, event management, media training, publications and strategic problem solving. Find out more.

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Hughes PR, Public relations

Racy new approach

Repromed sperm donor campaign We’ve recently been involved in a campaign for one of our clients, Repromed and if you can read the print in the image, it’s a campaign about recruiting sperm donors.

It’s a departure away from Repromed’s traditional marketing channels and one that seems to be paying off for them so far.

The campaign, featuring a lingerie model (pictured) and an online questionnaire, attracted nearly 2000 visits in the first few days following the launch, including hits from places as far afield as Lithuania and Canada. It’s also garnered lots of traditional and social media coverage – but most importantly valuable inquiries to Repromed.

An ad is also being run in January’s issue of FHM magazine (out now) including a full page picture of the lingerie model and a link to the online questionnaire which will hopefully result in even more enquiries for Repromed.

Hughes PR is a communications and public relations consultancy with proven and extensive experience in publicity and media relations, issues management, crisis management, digital media and social media strategy and implementation, community consultation, event management, media training, publications and strategic problem solving. Find out more.

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Facebook, Social media

Sharing holidays on social media

Among the many things we like to share with family and friends are our holiday photos and stories.

Undoubtedly social media has helped us to do that. Every week on my Facebook network, I see photos from travelling friends, whether they’re doing the big overseas jaunt or a week in Queensland.

But of course, there are always people out there to spoil it for us. My colleague Mark found an article recently on Travel Weekly, where the Australian Competition and Consumer Commission warned travellers “not to provide details of their holiday on social networking sites after scammers were found to be using the information to con friends and family”.

The ACCC stated that “fraudsters are using a person’s  information on social networking sites to send bogus distress emails to family and friends asking them to wire money”.

Travel photos are fun to share

Travel photos are fun to share

Way to take the fun out of a holiday!

So, what can you do?

Firstly, ensure your social networks settings are set to be as private as possible. On Facebook for example, make sure you look through the Privacy Settings under your Account and ensure “Only Friends” is switched on for all updates.

But then you might want to take this a step further. Simply don’t share your holiday stories and photos until you return home. There’ll be plenty of time for your family and friends to pore over them and enjoy!

 

Hughes PR is a communications and public relations consultancy with proven and extensive experience in publicity and media relations, issues management, crisis management, digital media and social media strategy and implementation, community consultation, event management, media training, publications and strategic problem solving. Find out more.

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Social media, Twitter

Caption competition winner

@Coaten with his prize

We recently ran a Caption competition using Twitter.

Pictured is @Coaten picking up his prize – a Beerenberg gift basket and a $50 movie voucher.

It was a good learning experience and quite a bit of fun doing this competition and hopefully we’ll do something similar in time to come.

Again we’d like to thank everyone who participated. There are some very clever people who are naturals at coming up with excellent captions.

If you don’t already, follow Hughes PR on Twitter.

Hughes PR is a communications and public relations consultancy with proven and extensive experience in publicity and media relations, issues management, crisis management, digital media and social media strategy and implementation, community consultation, event management, media training, publications and strategic problem solving. Find out more.

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Social media, Twitter

Caption competition on Twitter

Twitter is one of our favourite social media tools and this past week we’ve had a chance to test some of its best uses – hashtag trends and competitions. We had a collection of good staff photos here at Hughes PR, so we decided to use them to run a week-long caption competition on Twitter.

Hashtags

Hashtags are words or themes preceded by a # sign, so that they’re easily “catalogued” and searchable on Twitter and  people can follow that theme and contribute. For example, this week you could have searched the #ashes hashtag on Twitter to keep up with people’s commentary on the cricket.

We knew it would help boost the caption competition’s visibility if there was a hashtag, so we registered #captioncomp on What The Hashtag. (You don’t have to register hashtags, but it can be prudent if you’re interested in that phrase and you want to provide your followers with a reference point. It doesn’t stop tweeters from using it as they like).

Terms and conditions

Competitions are relatively easy to run on Twitter.  They don’t have onerous terms and conditions (like Facebook for example). People enter quickly on a whim, to have some fun. Competitions don’t cost much to run either – but they do take staff time and a prize. (You don’t necessarily need to have  a prize – a lot of Twitter users like to participate just to show their skills and enjoy the platform).

We did post some basic competition guidelines on our Hughes PR website, in case some entrants were interested, as well as a competition page which summarised the daily winner.

At the time, Hughes PR had also reached 1000 Twitter followers, which helped to spread the word about the competition.

Monitoring

#captioncomp Twitter trend

We monitored the competition hashtag’s performance on Trendsmap and Twirus. These provide a good overview of the popularity of a topic. The results were good – particularly on day one and the #CaptionComp “trended” in South Australia almost every day. Sites like What The Hashtag and Tweetreach also contributed to our picture of the competition’s progress.

Choosing a winner

Our ‘judging panel’ was made up of all Hughes PR staff, who could vote for the daily winner. To do this we created a poll and asked staff to vote for their favourites.

At the end of the competition week, we compiled one final poll for staff to vote on.

The results

The caption competition provided us with many opportunities including:

  • Connecting with followers in a fun way
  • Helping our followers put some ‘faces’ to Hughes PR staff names
  • Demonstrating our own adoption of social media
  • Testing how a Twitter competition can evolve
  • Providing ideas we may present to clients in the future
  • Directing some traffic to our official website
  • And of course, further promoting Hughes PR online. ‘Hughes PR’ itself became a trending Twitter term.

We received a lot of funny caption competition entries. The finalists are on our website and it’s well worth taking a look!

Hughes PR is a communications and public relations consultancy with proven and extensive experience in publicity and media relations, issues management, crisis management, digital media and social media strategy and implementation, community consultation, event management, media training, publications and strategic problem solving. Find out more.

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