Crisis management, Hughes PR, Media training, Public relations

Are you sure you don’t need media training?

This video shows a great example of a chief executive who has no idea what to say to the media. We saw this video on the Mumbrella site and they say: reports that the chief exec in question – the Australian Dr Stephen Duckett – has been let go by the Canadian health service as a result of the bizarre cookie-fixated exchange going viral.

Hughes PR offer media training as one of our services. We partner with Ron Kandelaars who runs a half day media training session which includes:

  • background, theory and practical media management experience, including time in front of the camera
  • a focus on equipping up to three or four participants at a time with the skills to manage issues or promote their business through the media in a positive way

I’ll bet their next CEO will have media training and spending half a day media training has got to be worth it.

Read more about our media training and how to organise it.

Hughes PR is a communications and public relations consultancy with proven and extensive experience in publicity and media relations, issues management, crisis management, digital media and social media strategy and implementation, community consultation, event management, media training, publications and strategic problem solving. Find out more.


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